And cue the dancing hippos.

Simon, an old aquaintance from when I lived within going out in the evening distance of London, has highlighted the new BBC1 identity. Out go the "Dancing" idents, which I thought were a little twee for their PC content. And in come a series of images based on the idea of a circle.

I just love the Hippos one.

Hippos

A fantastical exploration of what it would look like if adult hippos could swim. The action climaxes with synchronised swimming in a circle. The 3D hippos were created by Framestore CFC, the team behind the famous Walking With series led by Mike McGee.

So entertainingly barking!